The secret organic SEO strategies to use after Google Penguin 2.1

Google Hummingbird – focused on small sites that are ranking rather well even though they are new

Google Penguin 2.1 – focused on longer and more specific search queries

So, how did Google updates affected my blog?

I lost 50% of my keywords ranking, 75% daily impression count and my earnings was affected so badly. Yup, it sucks to be me right? Haha!

What do we know about Google Hummingbird?

Google Hummingbird was released from the cage for that one main reason only; Penalizing and slapping hard on sites which are relatively new but are ranking very well.

Most websites that are affected are mainly:

Less than 1 year old
Ranking a lot of keywords
Moderate to low traffic

The above really smells like Google is doing some ‘cleaning up’ on micro niche sites. Frankly, a huge number of micro niche sites experienced between 30 – 70% traffic drop thanks to the Google Hummingbird update.

Why did micro niche sites get affected so badly?

The answer is easy. It is a known fact that most of these sites are ranking well thanks to focusing on keywords only and not facts. Even though no black hat tools are involved, certainly this is definitely not one of those SEO techniques recommended by Google.

Consider this as affecting the balance and ecosystem of search queries.

And it didn’t stop there! Google releases a new update called shortly after.

Do you REALLY want to know what are the organic SEO techniques after Google Penguin update?

I realized that there are probably hundreds of do’s and dont’s on the best SEO techniques after Google Penguin and you are free to follow any of those that deem fit. However, remember that what I am sharing with you below are mostly organic SEO strategies which could have a very positive impact on your blog.

Here are simple list of my recommended organic SEO strategies to counter attack Google Penguin 2.1 and possibly, any other future updates too (if lucky).

Goodbye - Page Rank or PR

Hello - Domain Authority (DA) and Page Authority (PA)

Old school link building technique

Confession of a guest blogger

Could social signal be the next new SEO?

“Content is King”

1. Goodbye PageRank, Page Rank or PR

PageRank is one of the most discussed topic when it comes to SEO. Seriously speaking, we are all thinking too much about it! Yes, even I do too!

Deny all you want people but trust me, PageRank is going down soon.

Currently, PageRank isn’t dead and it is still functional because there are too many algorithms counting on it. Google updates each website’s PageRank on a daily basis (backend) but the information is not shared out to the public.

Sharing this info out will possibly bring millions of dollars in revenue to SEO agencies around the world and indirectly, messing up the whole SEO ecosystem.

Here’s my take: Google will soon remove PageRank and in return, substituting PR with Page Authority (PA) and Domain Authority (DA). Plus, I am expecting this to happen somewhere in 2014 or 2015 latest.

2. Hello Domain Authority (DA) and Page Authority (PA)

Both of these have long been in this industry and still, it is very surprising that not many people who actually know about them.

Domain Authority is your root domain score and it is calculated based on the number of links pointing towards it. The higher the authority of that link, the more ‘points’ added to the Domain Authority.

Page Authority on the other hand is the score of your article. The score is calculated exactly like Domain Authority.

Now, do you know that both Domain Authority and Page Authority are inter-related to one another?

For example, having a higher DA score could possibly increase your PA score and vise versa.

3. Old school link building technique

Backlink or link building isn’t dead yet. Forget about what other SEO experts are saying.

The more links you are building for your website, the better it would be. However, there’s something seriously important when you are thinking of building links.

You need to focus on two very important factors which are:

Linking to your domain page (example – http://www.falconsoft.in) [also known as Domain Authority or DA]
Linking to your article page (example - http://www.falconsoft.in/services.php) [also known as Page Authority or PA]

Okay, by now your mind should be telling that you NEED to start commenting the hell out of every Comment Luv website you can ever find to get backlink.

Think again guys.

Personally, I comment on every site that I like and enjoy. It doesn’t matter if they are using Disqus, Livefyre or Google+ comment system.

Leaving good comment doesn’t only increase the chance of traffic but as well as getting a indirect link back to your article.

4. Confession of a guest blogger

How many of you publish a guest posting just for backlinks? Come on guys, put up your hands.

The truth is, guest posting is a great way to build backlinks.

The bigger truth is you aren’t getting a backlink on your guest posting if your writing sucks.

Okay, I am know I might sound bold and straight forward here but hear me out. What’s the point of submitting for a guest posting if you know that you are NOT going to get approved?

You are not only going to waste your time but as well as the editors too.

Now, back to the topic. Guest posting is a good way to build trust and yes, backlinks if you are doing it correctly. The right way for guest posting is to ensure that you are constantly writing quality write ups and be very specific with your anchor texts.

Don’t just focus everything on ‘blogging tips’ or ‘SEO strategies’ for example.Instead, ensure that your links are given a variety of anchor texts.

5. Could social signal be the next new SEO?

Do you know your articles get ranked better if there are more social shares and engagements?

Reality is that I don’t have the enough data to prove that but through my short experiments done recently, I noticed those articles of mine who receive 100 or 200 social shares get ranked better on search engines compared to the rest.

There are probably tons of websites talking about social signal and the importance of social share as we speak. Personally, I don’t think this is something you should ignore.

So, how do you REALLY get more social shares?

In order to get more social shares, you need to:

Be more active on social media
Share more articles of other bloggers or writers
Build more relationship with others
This is important … please write something that is worth sharing

When it comes to social media, you do not need to spend all your time on all the social media platforms. Instead, focus on those who gives you the best ROI (return of investment).

6. Bill Gates said that “content is king”

You probably hear this saying in nearly every blogging site you came across. The truth is very real and content is more important than ever.

Do you think that you can get better ranks, backlinks and social shares with low quality articles?

Obviously not! In today’s blogging world, you need more than just good content. You need GREAT contents and accompanied by proven facts and data. That is one of the reasons why I have a rather strict guest post requirements.

Just have a look at any of CopyBlogger’s articles. They are sardine packed with facts and proven test results. Well, it is a great tactic since humans are easily attracted to images and stats compared to the plain ol’ wall-of-text.

Writing content is an art and usually, it is called content writing. To be a good blogger, you need to know:

What your readers are looking for
The topics and information that could turn heads
And probably, a killer title too

Anyone can become a great content writer. All you need are a dying passion and burning flame of enthusiasm.

JASPERBUZZ

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